Advertisements play a huge role in stimulating sales for a business organization. It not only creates brand awareness for the company but also develops a sense of quality and trust among the prospective customers. Having said so, advertisements are the most expensive form of promotion and lead to a huge cash burnout. Thus, it is necessary that all the advertisement efforts of the company are well directed and offer maximum return on investment. A media planner is a specialized professional exclusively hired to optimize the benefits gained from advertisements.
21 Best Interview Questions To Study
1. What Is Your Understanding Of The Customer Life Cycle (CLC)?
This question checks your understanding of the customer life cycle which is an important concept in the advertisement industry.
Sir, a customer life cycle studies and assesses the various stages through which a consumer passes while making a buying decision. The stages included in the CLC are:
|Name of the stage||Explanation|
|Reach||The prospective customers are reached out using effective marketing campaigns so as to attract them towards the company’s products.|
|Acquisition||Making the attracted customers understand the dynamics and features of the product.|
|Conversion||The advocated customers who have full knowledge about the company’s products make the purchase decision and are converted from a lead to a complete customer.|
|Retention||It includes all the efforts made by the company to retain its existing set of customers so that they do not switch loyalty and fall for the products of the rival business organizations.|
|Loyalty||This is the last stage of a CLC, in which motivated customers of the company, promote the products using word of mouth. This is the highest level of loyalty displayed by the satisfied customers of the company.|
2. Digital Marketing Has Completely Overshadowed The Traditional Marketing. Comment On This Statement.
This question requires you to share your opinion on the usage of digital marketing and traditional marketing as a means of promotion
Sir, In my opinion, this statement is partially true. This is because, traditional marketing is still influential and has broad coverage, unlike digital marketing. There is still a large population that does not use the internet and/or browses popular websites and mobile applications. Billboards, advertisements in print media, posters, placards are highly impressive and influential even in today’s world.
3. Rational Consumers Compare A Lot. How Can You Make Our Newly Launched Product A Success?
This question tests your practical working knowledge.
Sir, the pricing of any commodity plays an important role in determining its success or failure. It has been an established fact that the technique of penetrative pricing must be used for the products that are newly launched by a company. In this technique, initially, the prices are kept on the lower side so that more and more customers find it attractive and purchase the product. Once a sizeable market share is established, the company enhances the prices gradually.
4. What Are The Various Path To Purchase Tools In The Advertisement Industry?
This question checks your knowledge and understanding of the core concepts of marketing and promotion.
Sir, as the name suggests, path-to-purchase is a specially designed advertisement campaign that stimulates and prompts a prospective customer to make a buying decision. It covers various promotional channels, such as E-mail marketing, SMS marketing, Loyalty programs, Reward coupons, Social networking, etc.
5. Share A Real Event In Which You Displayed Commitment At Your Workplace.
Commitment is an important business trait and is demanded by almost all employers. Make sure that you are able to narrate the event completely.
Sir, I believe, I am a committed employee and have the ability to deliver performances that benefit the business organization. This happened during my previous tenure when I was working with ABC Manufacturing Inc. I was supposed to audit three different advertising campaigns and had to advise ways to improve their efficiency, all within a short span of only one week. This was quite hectic, yet I managed to do so by working for almost 4 hours extra in a day.
6. What Is Your Understanding Of The Intellectual Property Rights?
This question checks your knowledge in regards to the violation of several intellectual property rights.
Sir, every business organization spends a lot of money on developing its products and brand value. Moreover, research and development activities are quite consistent too and lead to a significant cash outflow. In order to prevent this hard work from illegal use, a company registers it. The ultimate outcome is intellectual property rights, which are intangible assets, such as copyright, trademark, business secrets, technical know-how, etc. This protects an organization from the illegal use of intangible assets possessed by the company. For example, Once registered, no other corporation can use a particular logo/trademark.
7. Describe About A Time When The Advertising Budget For Any Project Exceeded The Originally Decided Amount.
Deviation from the pre-decided budget is quite common in business organizations. It sometimes has a negative impact on the company’s finances and thus, needs to be managed. This question checks your understanding of the same.
Sir, this event happened during my previous tenure. Originally, a budget of $50,000 was decided for the development, research, and designing of a particular ad campaign, but the actual expenditure went 20% above. This was primarily on account of rising slot prices, which were increased in tandem by all the major channel providers.
8. Assume That We Want To Diversify And Launch A New Product. How Will You Identify The Target Market and What Is Its Relevance?
This question checks your practical understanding of the process of developing a marketing campaign.
Sir, The best way to identify the target group of people who will purchase your product, is by dividing the consumer market or a pre-determined territory into different market segments, on the basis of, demography, income level, education level, age, gender, mn/women population, etc. Post this, a company must analyze its own product and identify to which segment the product would appeal the most.
This would help an organization to identify the precise market segment, which will ultimately help in designing appropriate advertisement campaigns leading to maximum efficiency and ROI.
9. What Advice Would You Extend To The Sales Executives Of Our Company?
No matter how appropriate your advertisement campaign is, on-ground success can be achieved only when sales executives perform to the best of their abilities. This question checks your overall knowledge in regards to sales, customers, and revenue.
Sir, customers are the undisputed kings of every industry. Our every effort, and every single thought is dedicated to keeping them content and satisfied. I would like to tell all the sales executives that, there will be times when you will be facing disgruntled/cynical/irritating customers.
In those moments never lose your temper and patience, rather, give a perfect resolution or answer to each of their queries. On the field, you are the face of your company and are solely responsible for building or spoiling its reputation.
10. Name At Least Three Media Planning Software Prevailing In The Market.
This world moves in and around technology and software have now captured almost every business process. Your knowledge in relation to the latest software pertaining to your industry is being tested here.
Sure, sir, These are:
- Bionic Media Planning Software
- Media Plan HQ
11. We Want To Launch A Health Supplement. Create A Template Customer Profile.
This is an on-the-spot business problem that needs to be resolved instantly. You must be quick-witted and must have the ability to generate quick ideas. This question checks your confidence level, ability to present yourself, and intelligence.
Sir, supplements are usually categorized into the health and wellness segment, which is largely used by the older generation of people to keep up with their daily nutrient and mineral requirements. I would prepare the following profile:
|Name of the factor||Ideal value|
|Age||50 to 75 years|
|Income group||Upper Middle to High Income Group|
|Gender||Both Males and Females|
|Location||Strictly Tier I and Tier II cities|
12. Share Any Three Best Customer-Centric Data Collection Methods.
This question checks your practical working knowledge.
Sir, In my humble opinion the three best methods are:
- Online Surveys
- Personal Interviews and
- Study Groups
13. What Motivates You To Work?
This question requires you to share a few motivational factors that prompt us to work hard at our workplace and achieve our goals and objectives in a time-bound manner. These factors are usually personal in nature and are influenced by our living conditions, circumstances, and financial situations. Hence, always give an original answer instead of a generic one.
14. Media Planning Is A Strenuous Job, Which Involves A Lot of Thinking, Planning and Plotting. How Do You Manage Your Stress Levels?
Stress management is a common expectation of the interviewers as well as the employers. An employee who is not able to manage his or her workplace-related stress often fails to deliver the expected performance. As an ideal response to this question, just share the techniques or strategies that you follow to manage your stress levels.
15. Media Planning Being A Managerial Job, We Will Assign You Several Tasks To Be Finished In A Single Day. How Do You Prioritize?
This question requires you to share your prioritization technique, without which you will simply be unable to execute all your tasks in a time-bound manner. Corporate employees usually prefer to arrange their tasks on the basis of their difficulty levels or time consumption. As an ideal response, just share what suits you, and justify your selection with appropriate reason and rationale.
16. What Is Your Dream Job?
You might dream to sit idle at your workplace and still rake in a six-figure salary, or maybe you want to be a part of the team of your favorite boy band. There is no harm in dreaming but refrain from giving a response like this. Be specific and list out all the possible qualities or expectations, that you want your organization to extend to you.
17. Describe Your Best Boss and Worst Boss?
This is a personality evaluating interview question, which requires you to share the rationale or logic on the basis of which you segregate your seniors/bosses. This is an important question, and you are expected to answer it perfectly. While stating the reason for categorizing a particular boss as bad, be specific and never cross your ethical limits.
18. When Can You Start?
There is no technicality in this interview question, yet sometimes it can mess with your mind. This question only requires you to share a genuine date, on or after which you can start working for the business organization. Never interpret it as a guarantee for your selection and hence, maintain your focus at all times.
19. What Are Your Salary Expectations?
It is common for the interviewers to ask about your salary expectations during an interview session itself. It is recommended that you always quote a salary figure that is based on some extensive market research of the industry to which you belong. Always share the expected salary in a range or bracket, and do not deviate more than 15% from the mean salary offered.
20. Why You Chose Us?
This question checks your level of commitment and seriousness towards the business organization you sought to work with. Note down all the achievements, accomplishments, and historical facts of the company from its official website. Post this, add your personal interests, and frame a perfect reply.
21. Do You Have Any Questions For Us?
Be it an interview session of a media planner, human resource manager, or maybe an accountant, every interview ends with this question. Through this question, an interviewer wants to know about all your doubts and apprehensions that you might be having in regard to the business organization. It is recommended that you always attempt this interview question and ask a few relevant counter questions. Refer to the model questions mentioned below for a better understanding:
- What are the various incentives and allowances that are offered by the company to its media professionals?
- How much do you enjoy working in this business organization?
- Is it the policy of the company to train and develop the skillset of the employees using different training programs?
Download the list of questions in .PDF format, to practice with them later, or to use them on your interview template (for Media Planner interviews):
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Sandeep Bhandari is the founder of PrepMyCareer.com website.
I am a full-time professional blogger, a digital marketer, and a trainer. I love anything related to the Web, and I try to learn new technologies every day.
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