In this corporate world, business organizations come and go. Some survive for centuries and some, not even a few years. Have you ever wondered why? The plain answer is customer satisfaction and products developed. The higher the relevance of the product, the better would be its chances of meeting the needs and wants of the consumers. Understanding this fact, a specialized professional known as Technical Account Manager is hired by organizations, who aim to enhance customer satisfaction.
21 Best Interview Questions To Study
1. What Are The Steps Involved In The Development Of A Product?
This question checks your knowledge and understanding of the core principles of product management.
The process of product development comprises several steps, which are:
|Name of the steps||Explanation|
|Conceptualization||In this stage a product is contemplated and envisaged, after understanding the customer needs and preferences.|
|Design||The contemplated product is designed so that it satisfies the needs of the target group of customers.|
|Development||The designed product is developed so that it now has a physical or virtual existence.|
|Marketing||The developed product is now marketed so that it reaches potential customers.|
2. Name At Least Three Best Software For Account Management, That Are Widely Used In The Industry.
Technology is of prime importance in today’s world and almost all business processes have now become automated. The process of account management is also being performed using different software. This question checks your understanding in regards to the same.
Sure, sir, These are:
3. Are You Aware Of Late Mover Advantage? If Yes, Please Explain In Brief.
This question checks your core principles of management.
Sir, late mover advantage refers to the act of playing second fiddle. It is a follow-the lead-approach, in which the business organizations are not the first ones to develop and market a new product. For example, Gillette was not the pioneer in blade manufacturing, rather it was done by another organization in the past, which currently cease to exist. This approach, helps business organizations to lower their business risks and understand customer responses.
4. Explain The Role Of Digital Marketing In Enhancing Brand Awareness.
This question checks your understanding of digital mediums as a means of marketing.
Sir, with the advent of the internet, majorly social media sites, digital marketing has become one of the best techniques to promote the products of the company. By placing advertisements, on popular informative websites, mobile applications, and social media sites, a company can reach the masses and create its brand awareness.
5. How Can You Achieve Maximum Customer Satisfaction Through Your Products?
The success of your organization would depend upon the level of customer satisfaction. This question requires you to share ways using which you can achieve the same.
Sir, personalization is the need of the hour. Every customer in the market wants to have an optimal level of personalization in the products that are offered to them. They want the organizations to understand their requirements, needs, and wants before developing any product. By offering highly customized and personalized products, an organization can create a long-lasting bond with its customers and acquire or create a loyal customer base.
6. What Is A Customer Life Cycle?
This question checks your core principles of management.
Sir, a customer life cycle represents the entire journey of a customer. It can be divided into the following five stages:
|Name of the stages||Explanation|
|Reach||A company advertises its products through different mediums and channels so as to reach potential customers.|
|Acquisition||The customers get attracted towards the company’s products and after carefully comparing, analyzing, and evaluating, they decide to buy and shortlist the products of the company.|
|Conversion||The motivated customers finally purchase the product and they convert from a lead to becoming a consumer.|
|Retention||This represents the retention rate and repeat purchases made by the converted customers. With greater customer satisfaction, company’s can retain as well as expand their consumer base.|
|Loyalty||Despite having better offers and discounts on the rival products, the customers prefer to stick with their existing company and remain loyal.|
7. What Is The Theory of Motivation Given By Sir A. H Maslow?
This question checks your core principles of management.
Sir, as per Maslow, every person aims to fulfill its five basic needs, which are, Physiological, Safety, Social, Esteem, and Self-actualization. A person would move onto the next higher level of motivation, which is represented in a pyramid-like structure, only when his lower-level need is satisfied. This hierarchical structure is represented as under:
8. What Are The Features Of A Product, Designed For The Target Group Representing People Who Are Under 25?
This question checks your practical working knowledge.
Sir, a product that is designed and dedicated to a market for people under 25, must follow the latest fashion trends and represent audacity. This product must identify the need of the young population and must be optimally priced, as any cheap product would also get rejected. Further, the product must be attractively packaged and marketed using digital mediums.
9. How Can You Ensure That Your Products Are Relevant To The Consumers?
Being a technical account manager, your primary responsibility is to develop relevant products. Share your strategy to achieve this.
Sir, the products can be made relevant to the consumers, only when we are able to understand them. Surveys (preferably open-ended), questionnaires, and direct interviews are some of the best methods to understand the moods of the customers and their perceptions. The developed products must represent a solution to all the issues faced by them.
10. We Offer Rebates and Discounts. However, Once We Stop Giving These, Customers Switch Loyalty. How Can You Retain Them?
This question checks your knowledge and understanding as to how you can retain your customers and lower the churn-out rate.
Sir, Rebates, and discounts are some of the best ways to stimulate sales and enhance revenue. However, it should not be only limited to this and must be viewed as an opportunity to put on display the quality of your products. If the customers are satisfied with the quality, and they have a sense of satisfaction or accomplishment from it, then they will undoubtedly remain loyal to you, and make a repeat purchase.
11. How Do You Prefer To Work – In A Team or Individually?
This is a tricky interview question. No matter what side you choose, you will never be safe. This is because choosing a team setup would show that you cannot work under minimal guidance and on the other hand, choosing individually would represent that you cannot form a rapport with your colleagues. Hence, whatever you choose, just make sure that you are able to explain it logically.
12. As A Technical Account Manager, You Have To Perform Multiple Tasks. How Will You Finish All Of Them In Time?
It is common for business organizations to assign several tasks and duties that are to be executed in a single day. You will be able to complete all of them in a time-bound manner only when you have a developed prioritization technique. You might choose to arrange your tasks on the basis of time consumption or on the basis of the difficulty level of the tasks. Choose your preference and justify with logic.
13. What Can You Offer Us That Someone Else Cannnot?
This is a tricky interview question and is often considered as the advanced version of the question, ” What are your strengths?”. Through this question, you are requested to share something unique, or something special in you, which makes you compatible with this job and gives you a competitive edge over the other candidates.
14. Understanding Products and Customers Is A Restless Task. How Do You Manage Your Stress Levels?
Stress is a common issue that is faced by professionals working in the corporate world. This affects their working at the workplace and impacts their productivity in a negative manner. Thus, an interviewer always asks you the several ways or manners in which you can manage your stress levels. Deep breathing exercises, meditation, positive pep talk, and yoga are some of the best ways to control your stress.
15. What Are Your Strengths and Weaknesses?
This is a common interview question and marks its appearance in almost all the interview sessions held across the world. To give an ideal response, you must analyze your personality and note down your positive and negative characteristics. Post this, just draft a positive response.
16. Why You Chose Us?
This question checks your level of commitment and seriousness towards the business organization. The best way to prepare for this question is by browsing the official website of the company and noting down major accomplishments and historical facts. Couple these up with your personal interests in the company and draft a perfect response.
17. Describe Your Best Boss and Worst Boss.
We all work with various business organizations and encounter several bosses or seniors that supervise us. Through this question, an interviewer wants to know how do you segregate or categorize your bosses into good or bad ones. Be logical and give an answer with complete details using persuasive language.
18. What Is Your Salary Expectation?
This question requires you to share an expected salary bracket. It is recommended that you share a salary figure that is based on some diligent market research and analysis of the salaries offered to similar professionals. Calculate an expected mean salary and deviate with no more than 15%.
19. When Can You Begin Working With Us?
This question requires you to share an expected date of start. It is true that immediate starters are always preferred but always share a genuine date. Further, this question in no way guarantees your selection and thus, you must maintain your level of focus at all the times.
20. What Motivates You To Work?
This is a common interview question wherein an inteviewer wants to know the motivational factors that prompt you to work hard and achieve your goals and objectives in a time bound manner. These factors are often influenced by the personal interests, living conditions and financial situations of the individual, hence try giving a genuine answer by avoiding all the generic answers.
21. Do You Have Any Questions For Us?
It is common for the interviewers to conclude an interview session using this interview question. Through this question, an interviewer wants to know your doubts in regards to the organization. As an ideal response, you must ask a few relevant counter-questions in respect of the organization, its work culture, its ethics, etc. For better understanding, please refer to the model questions mentioned below:
- What are the various incentives and allowances that the company offers to its employees?
- Is it the policy of the company to offer paid leaves to its employees, especially in medical emergencies?
- Can you share some of the unique features of this company?
Download the list of questions in .PDF format, to practice with them later, or to use them on your interview template (for Technical Account Manager interviews):
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